Moritz Welker
Moritz Welker

Venus Metallica Lookbook, image editing and visual concepts for Schaaf’s dystopian Spring/Summer collection.

Client: Schaaf Photo­graphy: Alescha Birkenholz Jewellery & Shoes: Florian Weichsberger Bags: Le Château En Coleur Styling: Miriam Schaaf, Markus Seer Art Direction & Design: Moritz Welker Team: Maret Loopalu, Tobias Knipf

Moritz Welker
Moritz Welker

For this collection Schaaf focused on the Escapee—one of the characters introduced in her last collection—The female warrior Venus Metallica now lives inside a green house in the post-apocalyptic world spending her time talking to holographed ravens and playing with guardian wolves.

Moritz Welker
Moritz Welker
Moritz Welker
Moritz Welker

The lookbook consists of 16 cards / looks which are printed holohedral on the front with information about the outfits on the back. Every photo has been reworked digitally. Therefore Venus Metallica’s environment seems holographed, transient and unreal.

All cards are wrapped in silver semi-transparent plastic bags to emphasize the futuristic aura of the collection and imagery.

Moritz Welker

Venus Metallica Lookbook, image editing and visual concepts for Schaaf’s dystopian Spring/Summer collection.

Client: Schaaf Photo­graphy: Alescha Birkenholz Jewellery & Shoes: Florian Weichsberger Bags: Le Château En Coleur Styling: Miriam Schaaf, Markus Seer Art Direction & Design: Moritz Welker Team: Maret Loopalu, Tobias Knipf

Moritz Welker
Moritz Welker

For this collection Schaaf focused on the Escapee—one of the characters introduced in her last collection—The female warrior Venus Metallica now lives inside a green house in the post-apocalyptic world spending her time talking to holographed ravens and playing with guardian wolves.

Moritz Welker
Moritz Welker
Moritz Welker
Moritz Welker

The lookbook consists of 16 cards / looks which are printed holohedral on the front with information about the outfits on the back. Every photo has been reworked digitally. Therefore Venus Metallica’s environment seems holographed, transient and unreal.

All cards are wrapped in silver semi-transparent plastic bags to emphasize the futuristic aura of the collection and imagery.

Moritz Welker

Moritz Welker is a designer, art director and creative consultant based in Munich. His concept-driven and detail-oriented work combines zeitgeist and timeless aesthetics, with a strong focus on typographic finesse, clarity of content and user-centric solutions.

A firm believer that art and design are not clearly separable, he works across cultural and corporate contexts. His approach is holistic and content-led: asking the right questions, researching, reframing narratives and developing visual systems from the ground up. His practice spans visual identities, interfaces, design systems, publications and digital products, from early concept to final execution.

He has been working independently since 2011, balancing commissioned work with self-initiated projects.

Get in touch

mail@moritzwelker.com
+49 176 200 70643

Selected Clients & Collaborators

Anette Records, Audi, Bayerischer Rundfunk, Condé Nast, Alois Dallmayr, Feld M, Green City Energy, Mayolove, Musclebeaver, Porsche, Red Bull, Samsung, Sony Music, TBA 21, UX & I

Selected Features & Awards

ADC Award, Trendlist, Typewolf, Victionary (Behind Collections)

Moritz Welker is a designer, art director and creative consultant based in Munich. His concept-driven and detail-oriented work combines zeitgeist and timeless aesthetics, with a strong focus on typographic finesse, clarity of content and user-centric solutions.

A firm believer that art and design are not clearly separable, he works across cultural and corporate contexts. His approach is holistic and content-led: asking the right questions, researching, reframing narratives and developing visual systems from the ground up. His practice spans visual identities, interfaces, design systems, publications and digital products, from early concept to final execution.

He has been working independently since 2011, balancing commissioned work with self-initiated projects.

Get in touch

mail@moritzwelker.com
+49 176 200 70643

Selected Clients & Collaborators

Anette Records, Audi, Bayerischer Rundfunk, Condé Nast, Alois Dallmayr, Feld M, Green City Energy, Mayolove, Musclebeaver, Porsche, Red Bull, Samsung, Sony Music, TBA 21, UX & I

Selected Features & Awards

ADC Award, Trendlist, Typewolf, Victionary (Behind Collections)

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