
Alois Dallmayr is one of the largest deli businesses in Europe and one of the best-known German coffee brands. As well as serving customers in their renowned gastronomy Dallmayr also runs a thriving online store for its gourmet food.
Client: Alois Dallmayr KG Agency: Feld M UX & IA: Christian Ringleb, Hias Wrba, Mona Reimholz Code: Form & Code UI Design & Art Direction: Moritz Welker
↑ Desktop/tablet product detail & cart

↑ Mobile product detail
For its online store Dallmayr wished to improve the overall usability and add compatibility for modern, mobile devices. This process involved a complete restructuring of the shop’s information architecture for a better user experience and major improvements to the user interface design for a modern, legible, yet classy appearance.
↑ Search results, overview & filter
↑ Mobile menu
↑ Desktop/tablet menu
Alois Dallmayr is one of the largest deli businesses in Europe and one of the best-known German coffee brands. As well as serving customers in their renowned gastronomy Dallmayr also runs a thriving online store for its gourmet food.
Client: Alois Dallmayr KG Agency: Feld M UX & IA: Christian Ringleb, Hias Wrba, Mona Reimholz Code: Form & Code UI Design & Art Direction: Moritz Welker
↑ Desktop/tablet product detail & cart

↑ Mobile product detail
For its online store Dallmayr wished to improve the overall usability and add compatibility for modern, mobile devices. This process involved a complete restructuring of the shop’s information architecture for a better user experience and major improvements to the user interface design for a modern, legible, yet classy appearance.
↑ Search results, overview & filter
↑ Desktop/tablet menu
↑ Mobile menu
Moritz Welker is a designer, art director and creative consultant based in Munich. His concept-driven and detail-oriented work combines zeitgeist and timeless aesthetics, with a strong focus on typographic finesse, clarity of content and user-centric solutions.
A firm believer that art and design are not clearly separable, he works across cultural and corporate contexts. His approach is holistic and content-led: asking the right questions, researching, reframing narratives and developing visual systems from the ground up. His practice spans visual identities, interfaces, design systems, publications and digital products, from early concept to final execution.
He has been working independently since 2011, balancing commissioned work with self-initiated projects.
mail@moritzwelker.com
+49 176 200 70643
Anette Records, Audi, Bayerischer Rundfunk, Condé Nast, Alois Dallmayr, Feld M, Green City Energy, Mayolove, Musclebeaver, Porsche, Red Bull, Samsung, Sony Music, TBA 21, UX & I
Moritz Welker is a designer, art director and creative consultant based in Munich. His concept-driven and detail-oriented work combines zeitgeist and timeless aesthetics, with a strong focus on typographic finesse, clarity of content and user-centric solutions.
A firm believer that art and design are not clearly separable, he works across cultural and corporate contexts. His approach is holistic and content-led: asking the right questions, researching, reframing narratives and developing visual systems from the ground up. His practice spans visual identities, interfaces, design systems, publications and digital products, from early concept to final execution.
He has been working independently since 2011, balancing commissioned work with self-initiated projects.
mail@moritzwelker.com
+49 176 200 70643
Anette Records, Audi, Bayerischer Rundfunk, Condé Nast, Alois Dallmayr, Feld M, Green City Energy, Mayolove, Musclebeaver, Porsche, Red Bull, Samsung, Sony Music, TBA 21, UX & I