
Don’t Tell The World That We Know Layouts, visual concepts and retouch for the Summer/Spring collection of Munich based fashion label Schaaf.
Client: Schaaf Photography: Alescha Birkenholz
Art Direction & Design: Tobias Knipf, Moritz Welker



The collection Don’t Tell The World That We Know is based on five protagonists in a fictitious apocalyptical setting: The soldier, the escapee, the dandy, the saint, and the mutant each of them represented by an iconic symbol throughout the booklet.



Don’t Tell The World That We Know Layouts, visual concepts and retouch for the Summer/Spring collection of Munich based fashion label Schaaf.
Client: Schaaf Photography: Alescha Birkenholz
Art Direction & Design: Tobias Knipf, Moritz Welker



The collection Don’t Tell The World That We Know is based on five protagonists in a fictitious apocalyptical setting: The soldier, the escapee, the dandy, the saint, and the mutant each of them represented by an iconic symbol throughout the booklet.


Moritz Welker is a designer, art director and creative consultant based in Munich. His concept-driven and detail-oriented work combines zeitgeist and timeless aesthetics, with a strong focus on typographic finesse, clarity of content and user-centric solutions.
A firm believer that art and design are not clearly separable, he works across cultural and corporate contexts. His approach is holistic and content-led: asking the right questions, researching, reframing narratives and developing visual systems from the ground up. His practice spans visual identities, interfaces, design systems, publications and digital products, from early concept to final execution.
He has been working independently since 2011, balancing commissioned work with self-initiated projects.
mail@moritzwelker.com
+49 176 200 70643
Anette Records, Audi, Bayerischer Rundfunk, Condé Nast, Alois Dallmayr, Feld M, Green City Energy, Mayolove, Musclebeaver, Porsche, Red Bull, Samsung, Sony Music, TBA 21, UX & I
Moritz Welker is a designer, art director and creative consultant based in Munich. His concept-driven and detail-oriented work combines zeitgeist and timeless aesthetics, with a strong focus on typographic finesse, clarity of content and user-centric solutions.
A firm believer that art and design are not clearly separable, he works across cultural and corporate contexts. His approach is holistic and content-led: asking the right questions, researching, reframing narratives and developing visual systems from the ground up. His practice spans visual identities, interfaces, design systems, publications and digital products, from early concept to final execution.
He has been working independently since 2011, balancing commissioned work with self-initiated projects.
mail@moritzwelker.com
+49 176 200 70643
Anette Records, Audi, Bayerischer Rundfunk, Condé Nast, Alois Dallmayr, Feld M, Green City Energy, Mayolove, Musclebeaver, Porsche, Red Bull, Samsung, Sony Music, TBA 21, UX & I