Venus Metallica Lookbook, image editing and visual concepts for Schaaf’s Summer/Spring collection Venus Metallica.
Art Direction & Design: Moritz Welker Team: Maret Loopalu, Tobias Knipf Photography: Alescha Birkenholz Jewellery & Shoes: Florian Weichsberger Bags: Le Château En Coleur Styling: Miriam Schaaf, Markus Seer
For this collection Schaaf focused on the Escapee—one of the characters introduced in her last collection—The female warrior Venus Metallica now lives inside a green house in the post-apocalyptic world spending her time talking to holographed ravens and playing with guardian wolves.
The lookbook consists of 16 cards / looks which are printed holohedral on the front with information about the outfits on the back. Every photo has been reworked digitally. Therefore Venus Metallica’s environment seems holographed, transient and unreal.
All cards are wrapped in silver semi-transparent plastic bags to emphasize the futuristic aura of the collection and imagery.